About us

Reda a.s. is a dynamically developing company, established in 1991. Through the long experience gained in the import and export of promotional and gift products and harmonized professional team, the company is number one in the Czech Republic and one of the leading companies in Europe.

To be able to further develop over more than 25 years of experience on the Czech as well as European market, Reda a.s. has merged with the company Paul Stricker Group, thus becoming one of the fastest-growing groups in the market with promotional and gift products in Europe, with the turnover over €80 million; by covering over 80 countries spread through 4 continents, the company has become one of the TOP suppliers in Europe. This merge will give us the possibility to offer larger portfolio of products and broaden portfolio of services offered to our customers.

We still remain the Czech market leader, in particular based on the largest storage capacities in the Czech Republic with more than 16,000 palette places and 30,000,000 pieces of goods in stock. In our company, we offer more than 10 imprint technologies, including the latest digital technologies; therefore, we are at the cutting edge of the European market.

Repeatedly, we have ranked high in the competitions such as “Hvězda 3D reklamy”, “Popai Awards”; in addition, we have been awarded in the program “Czech Business Superbrands”. Our key asset is the outstanding quality of our products and services, for which we – as Reda – has been awarded. Furthermore, we are also members of the important international associations such as PSI, POPAI CS and PPAI, which enables us to cooperate with the world’s top producers and suppliers of promotional and gift materials.

In spite of the fact that we are beginning a new era in the history of companies Reda a.s. and Paul Stricker Group, the complete satisfaction of our clients is still our ultimate goal.

REDA - letecký snímek

Our mission

„The main mission is to cooperate together in order to become the first choice of the customer and the market leader in our field. We realize that the important thing to achieve this goal is especially our people as the greatest asset of our company. We proudly stand behind the quality of our work, through which we build a successful, innovative, dynamic and flexible company.“

Our company values

FAIRNESS - “fair play”, meaning we play fair with our employees, suppliers, customers and business partners in accordance with our ethics code. With our actions we create the example for others. We are all members of one team and only that way we can achieve our goals. It helps us become credible.

OPENNESS - we can hear out the opinions of others and we are not afraid to express our point of view. Openness promotes mutual understanding and a development of human potential and therefore it is an integral part of corporate culture.

RECOGNITION - we recognize and respect our employees for their good work results. We support new ideas, innovative thinking and every other value-added work towards the satisfaction of our employees and company development.

RESPECT - respect is based on the concept of humanity and human dignity. It helps us create atmosphere of respect and fairness. Its acquisition requires an open communication by which we recognize the scope for an expression of each person as individuality.

COOPERATION - each of us is a part of the team, so it is important to cooperate with others. It means understanding of different opinions, effective communication, actively listening to each other and looking for compromises in order to achieve a common goal.


Vojtěch Kocourek

Vojtěch Kocourek

As a graduate of Masaryk University, the Faculty of Economics and Administration started his career at PricewaterhouseCoopers and subsequently continued at Deloitte. He worked for 10 years in strategic consulting. He joined Redy in 2018 and was responsible for integrating the company into Paul Stricker. He was subsequently appointed Executive Director.

Divisions Management

Alžbeta Czaaková
  • Alžbeta Czakóová
  • Sales Director B2C

Alžbeta Czakóová joined REDA to apply the rich experience gained in companies such as Xerox or RICOH Czech Republic s.r.o., where she worked in top management positions. Since May 2019, she has been involved in the further development of the whole business section, which she leads as the business director of the B2C section.

Ing. Jaroslav Čech
  • Ing. Jaroslav Čech
  • Purchase director

Jaroslav Čech graduated from the Faculty of Economics at Mendel University in Brno. He joined the company as his first job in 2007. His first role was an Analyst of Business Segments, then the Head of Product Marketing Department and since 2014 he manages Purchase Department – therefore he is considered to be one of the most loyal employees. Nowadays he is responsible for the assortment of goods, its purchase and catalogue collections.

Ing. Kamil Pultar
  • Ing. Kamil Pultar
  • CFO

After many years of experience in an IT distribution company he started as CFO in October 2012. He studied Technical University of Ostrava, study field of Economics and Finance. In REDA a.s. he is responsible for the whole area of finance, controlling and ICT.

Josef Kratochvíl
  • Jozef Kratochvíl
  • Technical Director

After graduating from the printing school in 1995, he immediately joined Reda, where he held several positions in the technical department. The successful development of the technical department is closely linked to his career. Since 2012 he worked as a production manager, since 2019 he is technical director.

BA(Hons) Štěpán Hakl
  • BA(Hons) Štěpán Hakl
  • Human Resources Manager

Štěpán Hakl graduated from the Faculty of Business at VUT Brno, tax consulting field. During his studies he devoted himself to corporate restructuring - mainly the financial side of it. He joined Lufthansa as a recruiter, where he worked his way up to the position of Human Resources Manager. The same role represented also afterwards in Penta-Mediclinic company. He has been working in REDA a.s. since 2011 where he can capitalize on his more than 15 years of experience in this field.